Bad sides online dating
In 1966, heavy investments of time and money into on-campus recruiting made sense, but times have changed. There are more than a few similarities between recruiting and dating, and one of the biggest is the power of technology to make them both less stressful and more effective.
For centuries before the advent of computer networking, finding a person to spend your life with worked in more or less the same way: eligible bachelors and bachelorettes hoped that they would be able to discover a satisfactory partner through their personal network of friends or family or (less often) through a chance encounter at a social outing.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.